5 Types of Direct Marketing

5 Types of Direct Marketing

Direct marketing is a form of marketing that engages directly with the customer as opposed to marketing through and advertising middle-man and marketing to the masses. The core concept of direct marketing is aiming marketing efforts towards a targeted audience that may have an interest in purchasing the company’s products and/or services. A 2019 study determined that direct marketing has a 29% return on investment.

There are several different types of direct marketing, but this article will focus on the top five most used and most successful strategies. 

Direct mail

Direct mail is a more personalized approach that is both versatile and flexible. The business can direct the mail to a home or business address and personalize the mail, as well as scale up or down on efforts. It is relatively inexpensive but has been proven to be very effective. Examples include:

Direct selling

This approach involves directly going to each customer’s place of residence to introduce a product and/or service. It is a cost-effective method of informing the client of the benefits of the product, any promotions, as well as addressing any questions the client may have.

Social media marketing

Social media marketing is an excellent method of reaching new clients. Plus, it’s free. There are a variety of social media platforms that can be used to promote products/ services and advertise special offers. 

Email marketing

A business can promote its products by sending out emails directly to customers. Customers have the option …

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How To Build an Emergency Fund

How To Build an Emergency Fund

Everyone knows that it’s important to have a solid monthly budget. Unexpected expenses can easily derail it, though, if you’re not careful. To protect your finances, you need savings that you can dip into when sudden issues arise. Here are some tips for building a functional emergency fund.

Set Reasonable Goals

Start with your existing budget. If you already have a savings plan built into it, consider reallocating part of that monthly commitment to a separate savings account. That way, you keep the money you’re saving for planned extra expenses such as vacations or gifts separate from your emergency fund. Divide all your expenses into essential and nonessential categories. This can reveal more money available to build up your emergency fund more quickly. Eventually, it’s a good idea to have the equivalent of at least three months’ salary saved up. If the emergency forces you to take a sabbatical from work, you are prepared. 

Divide Into Monthly Plan

Every time you set a long-term goal, you also need to outline the short-term benchmarks that will get you there. If, for example, you want to build a $15,000 emergency fund within the next two years, you need to plan to save at least $625 a month. Putting a little extra in the account will get you there faster, of course, as will choosing a savings account with interest. It’s best to plan as if you cannot rely on these factors, though. Divide the total you want to save by the …

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Mastering the Key Techniques of Position Trading in Australia

Mastering the Key Techniques of Position Trading in Australia

Position trading is a popular and widely used investment technique that allows traders and investors to hold their positions open overnight or for several days up until a week. This technique aims either to take advantage of significant price movements or to implement market timing strategies rather than day trading, where traders close their positions every day. Visit this site for more information.

There are two main types of position trades: long trades and short trades. Long trades benefit from an increase in value, whereas short trades benefit from a decrease in value. This article provides an overview of financial instruments commonly used by Australian traders who engage in these types of transactions, such as CFDs, futures contracts, warrants and options. Furthermore, it covers some simple risk management techniques that can be applied to protect profits and limit losses.

Advantages and Disadvantages Position Trading

There are many benefits of using position trading as your investment strategy, including:

  • Reduced market exposure: investors can hold their positions open for a long time which reduces the amount of capital required to trade;
  • Greater price stability: when compared to day trading, the prices of assets tend to be more stable over a more extended period; and
  • Profit opportunities: because position traders buy and sell over a more extended period, they may have the chance to make more profitable trades than day traders.

However, like with most investment strategies, there are also some disadvantages, including:

  • Lower liquidity: due to the current regulatory framework in Australia
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3 Things to Know About

3 Things to Know About

Whether you are just starting to work or are a few years in, it is never too early to start thinking about retirement. While that might seem like a far-away luxury, it only happens with your diligent effort. If you are not preparing for retirement, you will likely not have enough money to retire when you are ready. Consider these three things you need to know about retirement planning.

You Need More Money Than You Think

Retirement is expensive. A retirement calculator shows you how much money you need to retire at a certain age. It can be a wake-up call for those who have not been putting any money aside. You do not want to have to work forever, and you have to consider that you may not be able to. So, you need to find out from a certified financial planner Missouri how much money you actually need.

Cash Is Not Enough

Inflation is a funny thing, and the money that you have today will not be worth as much in a few years. Therefore, hoarding cash is not enough to be ready for retirement. You need to invest in the stock market or a high-yield savings account so your money can grow. If not, you will have to save even more money to be financially secure during retirement.

Every Retirement Plan Is Unique

There is no one-size-fits-all approach to financial planning. This is why meeting with a financial planner is so important. You can create a personalized …

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How to Choose Between Hard or Soft Luggage

How to Choose Between Hard or Soft Luggage

With so many luggage options available, it can be hard to determine what items to choose. One of the major factors is the choice between a hard or soft suitcase. Here are some things to consider when making the decision.

Mobility

Most hard-sided cases come with wheels on each corner so they can spin and glide with ease through crowded airport environments. Large cases can come equipped with 4 inch caster wheels for smooth rolling and stability, even when the bag is packed full.

Cleanliness

Soft-sided cases can absorb liquid, which means there’s a chance they can develop smells, mold and mildew over time. Suitcases with hard sides can get scuff marks easily, but they can also be washed off or buffed out.

Flexibility

The soft nature of fabric offers more flexibility and gives a bit when you want to add more items. Hard-sided cases used to crack often, but polycarbonate technology has removed that possibility because it absorbs impacts well.

Durability

If you travel often, a hard case can handle the weather, tight packing and wear-and-tear better than its fabric counterparts. Because fabric absorbs moisture, germs and dirt, it can deteriorate much more quickly than a hard-sided piece of luggage.

Accessibility

Fabric bags have pockets or zippers that allow you to access the contents of your bag more easily than a hard suitcase. A hard bag must be completely opened to get anything from inside of it. If you know you have a habit of keeping things handy, like …

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