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Questions to Ask Your Web Developer

October 29, 2022October 29, 2022 - by Teresa Wilson

As a business owner, you know that your website is one of the first things potential customers see about your business. It has to be professional, clean, and easy to navigate. But with so many different website design options out there, how do you know what’s right for you? Understanding the pros and cons of each type of site is a great place to start. You want to make sure that your web developer understands your business and its needs. The more you understand about their services before signing an agreement, the better off you will be. Ask these questions before hiring a web developer.

What is your process for determining site requirements?

The first step in creating a website is to understand your needs, which will help your web developer know what to build for you. You might have a specific page layout in mind or have an idea for a new feature that you would like to incorporate into your site. It’s important to share these ideas with your developer to make sure that the site that gets built is what you need. Ask about how the web developer will determine your site requirements. Find out how the team will make sure that your site gets the right content, looks good, and has the right functionality. Ideally, the web developer will work with you to come up with a detailed site map to outline how your pages should look and flow to make sure that your site is …

Financing

Yield Crowd Review

May 2, 2022May 4, 2022 - by Teresa Wilson

Yield Crowd is a portal to buy U.S. real estate tokenized as YIELD on the stellar blockchain.

Yield Crowd, lauded as one of the top real estate token platforms just one year after its inception in 2021, has successfully tokenized $50 million of assets for its platform as YIELD tokens, currently traded on the Stellar blockchain at yieldcrowd.com

This represents one of the largest Tokenizations by a U.S. real estate company, and Amariah Olson, Yield Crowd’s Founder, seeks to “connect the US commercial real estate market worth over 17 trillion to the millions of oversees investors via a high tech blockchain offering.”

Yield Crowd maintains its transparency by working alongside professional real estate firms and brokerage companies, such as Arbor Commercial, Colliers, Marcus & Millichap, making investment opportunities more available to the global investor base. Since its launch in 2021, it has now exceeded the $50 million mark of the total value of properties backing its YIELD token.

“It’s very exciting that now with blockchain technology, companies can essentially bypass the wall-street stock exchange listing model, and list shares or bonds directly to the blockchain itself, where buyers and sellers can find eachother in a peer to peer network.”

Yield Crowd is currently open to non-U.S. investors. The exclusion of non-US investors is in a bid to remain compliant with U.S. regulators. Olson believes that, with the financial backing of their private real estate company Olson Capital Investments, thousands of non-U.S. investors will have easier and more transparent ways to

Marketing

5 Types of Direct Marketing

February 12, 2022February 12, 2022 - by Teresa Wilson

Direct marketing is a form of marketing that engages directly with the customer as opposed to marketing through and advertising middle-man and marketing to the masses. The core concept of direct marketing is aiming marketing efforts towards a targeted audience that may have an interest in purchasing the company’s products and/or services. A 2019 study determined that direct marketing has a 29% return on investment.

There are several different types of direct marketing, but this article will focus on the top five most used and most successful strategies.

Direct mail

Direct mail is a more personalized approach that is both versatile and flexible. The business can direct the mail to a home or business address and personalize the mail, as well as scale up or down on efforts. It is relatively inexpensive but has been proven to be very effective. Examples include:

Flyers
Brochures
Letters
Plastic card mailer

Direct selling

This approach involves directly going to each customer’s place of residence to introduce a product and/or service. It is a cost-effective method of informing the client of the benefits of the product, any promotions, as well as addressing any questions the client may have.

Social media marketing is an excellent method of reaching new clients. Plus, it’s free. There are a variety of social media platforms that can be used to promote products/ services and advertise special offers.

Email marketing

A business can promote its products by sending out emails directly to customers. Customers have the option …

Personal Finance

How To Build an Emergency Fund

February 4, 2022February 4, 2022 - by Teresa Wilson

Everyone knows that it’s important to have a solid monthly budget. Unexpected expenses can easily derail it, though, if you’re not careful. To protect your finances, you need savings that you can dip into when sudden issues arise. Here are some tips for building a functional emergency fund.

Set Reasonable Goals

Start with your existing budget. If you already have a savings plan built into it, consider reallocating part of that monthly commitment to a separate savings account. That way, you keep the money you’re saving for planned extra expenses such as vacations or gifts separate from your emergency fund. Divide all your expenses into essential and nonessential categories. This can reveal more money available to build up your emergency fund more quickly. Eventually, it’s a good idea to have the equivalent of at least three months’ salary saved up. If the emergency forces you to take a sabbatical from work, you are prepared.

Divide Into Monthly Plan

Every time you set a long-term goal, you also need to outline the short-term benchmarks that will get you there. If, for example, you want to build a $15,000 emergency fund within the next two years, you need to plan to save at least $625 a month. Putting a little extra in the account will get you there faster, of course, as will choosing a savings account with interest. It’s best to plan as if you cannot rely on these factors, though. Divide the total you want to save by the …

Business News

6 Reasons Home Services Franchises are Booming

January 23, 2022December 25, 2021 - by Teresa Wilson

Home services franchises are those companies into home management and home care. These are companies into services such as landscaping, gardening, plumbing, roofing, cleaning, flooring, and so on.

According to UK.collected.reviews, these firms are booming. By booming, we mean they are always in demand. The reason is not just about their franchising reviews or something like that. There are reasons far more objective.

1. Busy Schedules:

Many homeowners are simply busy getting things done themselves. Rather than find time out of their busy schedules, they hire home services providers to get stuff done for them. Their ‘busyness’, however, does not come with reasons. Combining work, filing, controlling, trying to see what to eat, even amidst the stress and rigours of the outside — all of these can be consuming.

2. Expertise and Experience:

One thing that cannot be taken away from home service providers is their expertise and experience at getting things done. These are professionals and they’ve spent a large chunk of their lives initiating and modifying. They know what homeowners want because they are homeowners themselves. They know how to go about doing their work without sweating. And they know just about everything needed to know.

3. Professionalism:

Value predetermines being or being not professional. If you are certain of the value you offer, you hardly get swayed by words that do not bring out the best character in you. If the home service business is booming, we have the providers to thank for their professionalism.…