PPC and SEO: What is The Difference

PPC and SEO: What is The Difference

You’ve probably heard the terms pay-per-click (PCP) and search engine optimization (SEO) being mention in the context of digital marketing. But, have you ever wondered what they mean and how they might be different? Well, read on and learn how PPC is different from SEO and how each can be used as in marketing. 

Eyal Gutentag and other like-minded digital marketing experts will tell you that digital marketing is a broad industry with vastly diverse segments – which is true. However, some of the most popular marketing strategies adopted by most E-commerce entrepreneurs and marketers are PPC and SEO. Both SEO and PPC fall under search engine marketing, which involves using search engines such as Google, Bing, and Yahoo as a marketing platform.

Search Engine Optimization

SEO is a way of attracting natural or organic traffic to a website using search engine results page SERPS. Take Google, for instance; it gets about 40,000 queries every second, the results from these queries are presented to the users through a sophisticated ranking system that shows the most relevant results on the top position. In most cases, only the top-most results get any clicks and traffic. SEO is about optimizing a website to rank in those high positions.

Pay-per-Click

Unlike SEO, PPC is a paid search engine advertising service. In the case of Google, businesses can create AdWords that Google places on the first search results page (sometimes even above the organic results) depending on the search query. Advertisers charge a fee every time a PPC ad is clicked. The results of paid traffic are realized much more quickly than those of SEO. However, PPC can come at a high cost. 

Which is Better?

Deciding on either PPC or SEO mostly depends on the results you’re hoping to achieve. For long term search …

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Financial Fraud Can Happen to Anyone

Financial Fraud Can Happen to Anyone

In 2008 it was discovered that Bernard Madoff, famed financial investor, had scammed clients out of approximately $65 billion over 20 years. His victims included people from all walks of life–from politics, to Hollywood luminaries.

The list even includes Holocaust survivor Elie Wiesel and his Foundation for Humanity. Madoff stole from many in his Jewish community, not all of them wealthy.

He fooled investors, big and small, with claims of exclusivity and consistently positive returns. A year later in 2009, a seemingly endless string of similar scams began to surface.

Although the most sensationalized scandals were large-scale, many scams also occurred in small communities across America. They may not have made the papers, but these small scale con artists still cheated their victims out of every last penny.

No matter what regulators may devise, there will always be con artists on both big and small scales. They have existed long before Charles Ponzi’s famous swindle in 1920, and will no doubt continue to fool investors in the future.

The amount of financial scams uncovered in 2008 and 2009 were hardly unusual. While bear markets and recessions reveal scams, they do not cause scams.

Madoff was lying to his investors for decades–the recession of 2008 simply exposed his practices, because he could not continue any longer. If fraudsters manage to avoid detection long enough to get enough money from their victims, market volatility will eventually unmask their fraud.

Normal market volatility is just that–normal. Although many may feel they have been cheated in periods of big volatility because the market put a dent in their portfolios, there is a big difference between normal market volatility and thievery.

Financial fraud can happen to anyone. It is critical for investors to follow five rules to avoid financial fraud:

  • Avoid giving full asset control
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Phantom Commercial Loans

Phantom Commercial Loans

The description of phantom commercial loans was inspired by earlier terminology related to phantom software or similar phrases which generally referred to high tech companies announcing that they were planning to issue new products at some vague point in the future. The usual motivation was to discourage consumers from buying a competitive product because the manufacturer would usually suggest that their yet to be released product would surpass an existing item in one or more ways. Because such a large percentage of these announcements were often not followed by the actual sale of software, the product which was announced with such fanfare but never ultimately made available for sale became known in many circles as phantom software because the intended use of the definition suggests something that only appears to be real.

Sadly a similar event is now occurring more frequently with respect to business financing and working capital finance. Lenders which either do not have sufficient funds for routine lending purposes or which do not really have a serious interest in actively providing commercial loans are nevertheless making announcements about the availability of their financial services for small businesses.

While it is hoped that this trend will not continue, it is simply too early to provide a confident prediction as to how this will unfold over the next year or so. Because borrowers should always have the most accurate information for any potential loan transactions, it is suggested that they take some extra precautions to ensure that any banking representations are fully examined and confirmed for accuracy before proceeding in attempts to secure working capital.…

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Alternatives and Tips On Working Capital Finance By Banks

Alternatives and Tips On Working Capital Finance By Banks

Canadian business owners and financial managers seeking finance by banks or other sources are generally experiencing growth in sales and profits. That’s the good news, which is of course offset by the fact that this type of success requires additional working capital.

Liquidity has become the name of the game and ‘ cash is king’ even today never seems like a worn clich. A recent study by the Conference Board of Canada indicated that the key worries of business owners were working capital cash flow. (Also referenced were ‘ regulatory issues and competition’)

So you have assets… but can those assets generate cash flow by banks or other alternate sources.

For working capital purposes it’s all about ‘ current assets ‘ which include typically receivables and inventory. As you invest in those two assets to generate sales your working capital needs go up, and your ability to manage and turn over those assets plays a key role in the sourcing of working capital by banks, and non bank institutions.

You should not be afraid to enter into traditional or alternative working capital solutions if you have properly managed current assets – you are simply monetizing for liquidity, and that’s rarely a bad thing.

So are Canadian chartered banks the solutions to your needs. Probably, possibly, maybe is our answer, meaning that if your firm is capable of meeting bank criteria for a revolving line of credit your needs typically can be met. Of more and more concern to our clients is their ability to not be able to generate sufficient financing for the sister of receivables, aka inventory.

That then takes us into an alternative for bank financing, which is the fast growing area of asset based financing, in particular asset based lines of credit. These facilities cost more, but …

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Capital Finance, The Solution to Go When you Want Funding

At one particular point or a further, many people today need funding to begin up a business enterprise or project or perhaps to purchase an asset. However, most of the times they usually do not possess the required capital to perform so. Sourcing for sources may be nerve racking and hectic. It is best to not give up even though there are plenty of sources of capital out there in the event you do some analysis. If you want to achieve economic freedom you could must take some dangers however they really should be calculated. You should always look at your finances before you venture out to appear for option implies of funding.

On the other hand, when you don’t have a large amount of money saved, you could must borrow. Several individuals method banks and other lending institutions when they need capital finance. You are going to have to have to possess a strong enterprise plan, precise cash flow projections, collateral and also they’re going to scrutinize your credit to see should you be a risky venture. It is possible to opt for to apply for any state grant.

What you may need to understand is that hey are very competitive and you have to strictly adhere to the rules and regulations of how the cash should really be spent. The opportunity of you receiving certainly one of this is limited so it’s advisable that you just hold other possibilities open. Venture capitalists happen to be known to also be a great source of capital finance. You’ll find certain qualifications that they appear for once they choose to invest within your company.

You will need to possess a very good management team plus a speedy growth strategy in order for the venture capitalists to become interested. It …

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