PPC and SEO: What is The Difference

PPC and SEO: What is The Difference

You’ve probably heard the terms pay-per-click (PCP) and search engine optimization (SEO) being mention in the context of digital marketing. But, have you ever wondered what they mean and how they might be different? Well, read on and learn how PPC is different from SEO and how each can be used as in marketing. 

Eyal Gutentag and other like-minded digital marketing experts will tell you that digital marketing is a broad industry with vastly diverse segments – which is true. However, some of the most popular marketing strategies adopted by most E-commerce entrepreneurs and marketers are PPC and SEO. Both SEO and PPC fall under search engine marketing, which involves using search engines such as Google, Bing, and Yahoo as a marketing platform.

Search Engine Optimization

SEO is a way of attracting natural or organic traffic to a website using search engine results page SERPS. Take Google, for instance; it gets about 40,000 queries every second, the results from these queries are presented to the users through a sophisticated ranking system that shows the most relevant results on the top position. In most cases, only the top-most results get any clicks and traffic. SEO is about optimizing a website to rank in those high positions.

Pay-per-Click

Unlike SEO, PPC is a paid search engine advertising service. In the case of Google, businesses can create AdWords that Google places on the first search results page (sometimes even above the organic results) depending on the search query. Advertisers charge a fee every time a PPC ad is clicked. The results of paid traffic are realized much more quickly than those of SEO. However, PPC can come at a high cost. 

Which is Better?

Deciding on either PPC or SEO mostly depends on the results you’re hoping to achieve. For long term search …

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Tax Troubles? Here Are the Ways a Great CPA Can Help

Tax Troubles? Here Are the Ways a Great CPA Can Help

There are many ways people can find themselves in hot water with the Internal Revenue Service or any number of financial institutions. With tax time rapidly approaching, the following list can help identify the ways a certified public accountant might be able to provide some assistance.

Preparing the Client’s Taxes

With any professional CPA, whether affiliated with the United CPA Association or not, a primary task will likely be fairly typical tax preparation. Before a question or concern becomes an actual tax emergency, make sure the right expert is taking a look at the forms and figures involved.

Providing the Right Consultation

Personal and business finances can be the source of stress and confusion. Finding the right CPA to talk to can provide almost anyone with some much-needed peace of mind no matter what decision he or she faces.

Acting as a Representative

Most typical tax professionals cannot represent a client in communications with the IRS. With a properly trained and certified CPA, however, the partnership is closer and federal officials can rely on the word of that representative instead of hearing directly from the taxpayer.
A CPA is specifically designated as the source of various finance-related services. No matter what life has in store, there are likely more than a few scenarios that could use the input of such an expert.…

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