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5 Types of Direct Marketing
Marketing

5 Types of Direct Marketing

- by Teresa Wilson

Direct marketing is a form of marketing that engages directly with the customer as opposed to marketing through and advertising middle-man and marketing to the masses. The core concept of direct marketing is aiming marketing efforts towards a targeted audience that may have an interest in purchasing the company’s products and/or services. A 2019 study determined that direct marketing has a 29% return on investment.

There are several different types of direct marketing, but this article will focus on the top five most used and most successful strategies. 

Direct mail

Direct mail is a more personalized approach that is both versatile and flexible. The business can direct the mail to a home or business address and personalize the mail, as well as scale up or down on efforts. It is relatively inexpensive but has been proven to be very effective. Examples include:

Direct selling

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How To Build an Emergency Fund
Personal Finance

How To Build an Emergency Fund

- by Teresa Wilson

Everyone knows that it’s important to have a solid monthly budget. Unexpected expenses can easily derail it, though, if you’re not careful. To protect your finances, you need savings that you can dip into when sudden issues arise. Here are some tips for building a functional emergency fund.

Set Reasonable Goals

Start with your existing budget. If you already have a savings plan built into it, consider reallocating part of that monthly commitment to a separate savings account. That way, you keep the money you’re saving for planned extra expenses such as vacations or gifts separate from your emergency fund. Divide all your expenses into essential and nonessential categories. This can reveal more money available to build up your emergency fund more quickly. Eventually, it’s a good idea to have the equivalent of at least three months’ salary saved up. If the emergency forces you to take a sabbatical …

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Mastering the Key Techniques of Position Trading in Australia
Stock Market

Mastering the Key Techniques of Position Trading in Australia

- by Teresa Wilson

Position trading is a popular and widely used investment technique that allows traders and investors to hold their positions open overnight or for several days up until a week. This technique aims either to take advantage of significant price movements or to implement market timing strategies rather than day trading, where traders close their positions every day. Visit this site for more information.

There are two main types of position trades: long trades and short trades. Long trades benefit from an increase in value, whereas short trades benefit from a decrease in value. This article provides an overview of financial instruments commonly used by Australian traders who engage in these types of transactions, such as CFDs, futures contracts, warrants and options. Furthermore, it covers some simple risk management techniques that can be applied to protect profits and limit losses.

Advantages and Disadvantages Position Trading

There are many benefits of using …

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3 Things to Know About
Personal Finance

3 Things to Know About

- by Teresa Wilson

Whether you are just starting to work or are a few years in, it is never too early to start thinking about retirement. While that might seem like a far-away luxury, it only happens with your diligent effort. If you are not preparing for retirement, you will likely not have enough money to retire when you are ready. Consider these three things you need to know about retirement planning.

You Need More Money Than You Think

Retirement is expensive. A retirement calculator shows you how much money you need to retire at a certain age. It can be a wake-up call for those who have not been putting any money aside. You do not want to have to work forever, and you have to consider that you may not be able to. So, you need to find out from a certified financial planner Missouri how much money you actually need.…

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How to Choose Between Hard or Soft Luggage
Secured

How to Choose Between Hard or Soft Luggage

- by Teresa Wilson

With so many luggage options available, it can be hard to determine what items to choose. One of the major factors is the choice between a hard or soft suitcase. Here are some things to consider when making the decision.

Mobility

Most hard-sided cases come with wheels on each corner so they can spin and glide with ease through crowded airport environments. Large cases can come equipped with 4 inch caster wheels for smooth rolling and stability, even when the bag is packed full.

Cleanliness

Soft-sided cases can absorb liquid, which means there’s a chance they can develop smells, mold and mildew over time. Suitcases with hard sides can get scuff marks easily, but they can also be washed off or buffed out.

Flexibility

The soft nature of fabric offers more flexibility and gives a bit when you want to add more items. Hard-sided cases used to crack often, but …

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